Babolat Pure Drive

The Babolat Pure Drive is one of the most powerful rackets in tennis. Some might say too powerful.

 

PACKAGING

A warning for those who are about to purchase this racket.

PRINT

This would run in Sports Illustrated. A hole in the actual page with the ball lodged on the inside page of the back cover.

OOH

Holes in bus shelters around major tennis tournaments.

busshelterfinal.png

Scoreboard takeover

Every time a player playing with a Pure Drive hits an ace, the scoreboard let’s you know where it came from.