CUPCAKE WINE

If Mom wants to end the day with a glass of wine, that’s her prerogative. Need we say more?
A placement-based campaign that meets moms in their daily lives.

 

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We'll start on Bitmoji, 'cause nobody loves 'em more than moms.

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AMBIENT

When moms swipe the last box of product on a store shelf, they’ll reveal our sassy decals pasted below.

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WINE ON WHEELS

Our wine van will find moms where a glass is needed most - at soccer practice.

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POPTAILS

Moms value versatility in everything they buy. So we’ll make wine fit in a purse by turning Cupcake into popsicles. 

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DRINKABLE ARRANGEMENTS

Give the gift of drinkable arrangements. Why not? Technically, they’re still fruit. 

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REUSABLE BAGS

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