Remember the pre-pandemic days of driving to work, stuck in bumper-to-bumper traffic, only to repeat it all again on the way home? This WaytoGo campaign taps into that nostalgia with a vintage-inspired look, highlighting how outdated office and commuting routines now feel. WaytoGo challenges citizens to rethink if returning to old commuting habits is the best choice, making a strong case for embracing new normals like remote work and alternative transportation. Long, slow commutes are a thing of the past. As a result, remote work helped WaytoGo exceed its annual traffic congestion and air quality goals.

WAY TO GO


Won 6 Bronze pencils at the 2021 Denver One Club and at the 2021 Denver Fifty.


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