Remember the pre-pandemic days of hopping in your car to go to work, sitting in bumper-to-bumper traffic all the way there only to do it again at the end of the day? This campaign from WaytoGo taps into this nostalgia by using a vintage-inspired approach to illustrate just how antiquated pre-COVID aspects of office and commuting life now seem. WaytoGo is on a mission to compel citizens to question whether going back to this old commuting culture is the best way forward and makes a compelling case for embracing new normals instead of reverting back to the old ways. Long, slow, street-clogged commutes are out. Remote work and alternative transportation are in.

As a result, the rise of remote work led to WaytoGo surpassing their annual traffic congestion and air quality goals.